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5 Tips For Better Storytelling

At a recent conference on transmedia, or multiplatform storytelling, Starlight Runner Entertainment CEO Jeff Gomez said that stories help us commune with things greater than ourselves.

Stories help us communicate with things greater than ourselves. In a world where attention and big ideas are prized, knowing a few things about storytelling can make you more successful in your endeavors.

Here are five steps you can take to help better tell your story.

1. Decide why you want to tell this story

No one decides to tell a story without some purpose, passion, or contemplation of a subject.

What information do you need to convey to your audience?

 Does it help you focus your efforts and strengthen the final product?

2. Make it matter

Consistently ask yourself whether what you include is not only relevant to your story but actively supports it.

3. Know your audience

Reflect on the makeup of the targeted audience and what their medium is (web, TV, print, etc.)

4. Cannibalize your work

While skill and structure are important to the art of storytelling, it also involves a certain level of brutality. Don’t be afraid to cut, paste, and delete to hone your story.

5. Finish it

Finishing a project is even more important than starting it. If you don’t get it down on paper, it might never be shared. Storytelling takes hard work and time.

Those who can effectively move people with story regardless of platform will shape the future not only of entertainment and marketing but of the various ways we experience life.

By Ian Klein

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