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SOSTAC-Planning-System

SOSTAC® Marketing Plans + Infographic

Applying SOSTAC® Planning to Digital Marketing

 

SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans.

 

SOSTAC® has rapidly grown in popularity because its simplicity and crystal clear logic make planning a lot easier.

 

This Infographic, developed by Dave Chaffey, Paul [PR] Smith and First 10, summarises the key issues to consider at each stage when developing digital marketing plans.

By Dave Chaffey http://bit.ly/LBVse2 

Source http://bit.ly/NMaVsL  

See on www.smartinsights.com

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1 Comment

  1. […] Marketing SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans.  […]

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