In this age of social networking, social platforms users are becoming bombarded by constant status updates from friends and acquaintances as well as news from articles from influencers and media outlets.
This Infographic from Mogreet weighs the effectiveness of “Narrowcast” vs. “Broadcast” as it relates to social and mobile marketing.
Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients. It’s a competitive alternative, as evidenced by this infographic from Mogreet. While broadcasting gets a brand’s message out to a massive group of people, when it comes to who is actually reading and engaging with the content, the numbers are staggeringly low.
For example, 84% of Facebook news feed stories aren’t viewed,
71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.
In a sea of noise marketers need to know how to get through to their customers.
See on blog.mogreet.com