Brian Solis shares with us these simple, yet incredibly powerful insights and offers five key lessons:
“If you follow this insight, you will never go astray personally. You will become one of the best and most sought after marketers around.
If you follow this insight, you will have a roadmap for your life. You’ll save thousands of dollars in therapy. You’ll have a clear sense of purpose.
If you follow this insight, you’ll be able to develop precise and impactful marketing strategies. You’ll shape brands. And guide organizations.“
Today, you must think of yourself as a brand – a brand worthy of a passionate recommendation by your friends, family, and co-workers.
The proven foundations and principles of driving recommendations for brands are almost identical to those that shape personal recommendations.
Number 1: Develop a clear and purposeful story of how you want people to talk about and recommend both you and your brands
➢ Question: How do you want to be talked about and recommended – as a person, a son or daughter, a parent, grandchild, friend, partner, spouse, employee, child of God, business leader – whatever the case?
➢ Same thing applies to any brands you are marketing. Buyers have a staggering amount of choices. Why would someone recommend your product or service over another?
Number 2: Live Your Brand
➢ If you want to be recommended as a thoughtful and caring friend – make sure you are always a thoughtful and caring friend.
➢ If you want your brand to be recommended for having the most advanced features and design – make sure your energy and focus goes into owning that role and not ceding it to competitors.
Number 3: Be Human, Transparent and Live Up to Mistakes Quickly
➢ Yes. We need to live our brands. But we are human beings. And our brands and organizations are run by human beings. So, we and our brands will occasionally veer off course and make mistakes.
– In this era of social media, consumer journalism and always on news, years of thoughtfully lived lives or well managed brands can be undone in astonishingly short order
– Own it when you or your brand goofs up. Fix what you can and ask forgiveness when needed.
Number 4: Stay engaging and interesting
➢ Ever been cornered by the party bore? They drone on about themselves. Don’t ask you any questions. And seem oblivious to anyone’s needs or interests beyond their own.
➢ Marketing success used to be defined by how well we could interrupt consumers and compel them to give us their attention. Success today, on the other hand, is based on how well we engage our audiences before, during and after the sale.
➢ This doesn’t happen by accident. We often talk to brands about following the 90/10 rule. Spend 90% of your time on your social channels listening, paying attention and engaging with your consumers on their terms. And 10% of the time talking about yourself. Not a bad approach for life either.
Number 5: Regularly evaluate and evolve – but stay true to your core
➢ People and brands must always evolve. Lives and markets change.
– Take time to be introspective and ensure that you are living the life – and being recommended – in the ways that you want to be. It’s good – actually it’s essential – to evolve, change and grow. Same thing for the brands we represent.
– But don’t let these changes happen by accident or get forced into them.
Then it’s often too late. Take ownership of your life and your brands.
See on www.briansolis.com