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True Colors: What Your Brand Colors Say About Your Business #Infographic

A study of the world’s top 100 brands (determined by brand value) analyzed each brand’s logo and found the following in this Infographic created with Marketo and Column Five

Companies and Designers, strategically use colors in their logo, website, and product to appeal to customers. As a B2B Marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo chose to use the color Purple for branding because at the time, purple was relatively un-used.

Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact.


By Jason Miller


Infographic by Column Five

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