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The Growing Importance Of Social Business #SocBiz [Study]

“This social business study reveals the importance of Social Business initiatives by front line managers and organizational leadership.”

A recent Study, by MIT Sloan Management Review in collaboration with Deloitte, “Social Business: What Are Companies Really Doing?” highlights the growing importance of social business initiatives:


The majority (52%) believe that social business is important or somewhat important to their business operations. Roughly 86% of managers believe social business will be important or somewhat important in the next three years.

Additionally, social business is viewed most often as a tool for external-facing activities.

Here are further insights:

  • Sales and customer services are most responsible for driving social business adoption
  • On average, respondents say that the most important use of social business software is for managing customer relationships
  • The second most important use of social software is to innovate for competitive differentiation

It’s clear, from The Report – that Social Business enables much more than just Marketing.


The Study concludes with several case studies, where the outcome of social business affected innovation, operations and leadership. The graphic illustrates how social business can enable much more than how a brand communicates on the social web.

“Social Business isn’t just a buzzword.  It is real life and it can help solve real life business problems.”



By Michael Brito

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