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Take Your Marketing Measurement To The Next Level

Modern Marketers have the ability, and the obligation – to track and tie activities to bottom-line business results.

This post by Laurel Miltner and slideshow explain why, and how.

Driven by three change catalysts; a) change velocity, b) selective consumption and c) success factors—we can no longer hide behind soft “data” like impressions, ad equivalency, or big-hit campaigns. Nor should we rely solely on outputs—such as number of emails / mailers sent, number of blog posts published or frequency of social status updates—to showcase our worth.

It’s time for marketers to hold themselves accountable for having a true impact on business success, and tie all activities to metrics that matter.

The following may vary by organization, but we’re talking about data and results, such as:

  • Website traffic
  • Conversion rate
  • Leads
  • Sales
  • Customer referrals
  • Venture funding

The slideshow, “Using Data to Understand, Prove and Increase Marketing ROI” – , provides a deeper overview of the marketing-measurement shift, including:

  • The need for change in marketing measurement
  • How to make the move
  • Sample tactics that drive results
  • What you need to make it happen


By Laurel Miltner – 

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