When Google+ was released on June 28, 2011, one question was at the forefront of every social media aficionado’s mind: has Facebook finally met its match?
But as the social networking service approaches its first birthday with 170 million-plus users, it seems that the question merits more than a simple ‘yes’ or ‘no’ answer. And through countless arguments as to whether Google+ is or is not a “Ghost Town,” one thing has become apparent: these two social network giants have amassed very different followings.
When it comes to personally connecting with old friends and scattered family members, Facebook is still the reigning champion
But comparison of the two networks in January uncovered an interesting trend that still appears to hold true: many business pages (and particularly those that relate to technology) are thriving on Google+ – in some cases even more so than on their corresponding Facebook pages. Google+ seems to have attracted a smaller but highly tech-savvy crowd, and the conversation reflects as much.
So what do you need to know as a B2B marketer?
The following Infographic, highlights some of the key differences between Google+ and Facebook pages and sharing a few tips on formulating a marketing strategy for each.
See on www.pardot.com