Signal Strength: Consumers Reveal What Matters Most
Each quarter, The Conversation Index turns millions of consumer conversations into a strong data signal.
The Conversation Index takes 12.7 million first-person consumer conversations on brand sites, and digs deep to reveal what consumers are talking about – and what it means for companies.
- Boomers vs. Millennials: Who’s happiest worldwide? Overall sentiment, by generation, varies by product category and country.
- The sentiment graph helps uncover – and predict – consumer behavior. The sentiment graph takes a deeper look into social data to get to the core of what consumers value most.
- Trending use of specific language reveals consumer interest. In consumer-packaged goods, mentions of “healthy,” “allergies,” and “organic” correlate to consumer sentiment and overall trends – even for these lower-consideration products.
- New releases impact sentiment for previous versions. When a new version of a product comes out, sentiment for the previous version decreases. This creates a unique opportunity for brands to re-market earlier versions and further differentiate the new one – so all versions win.
See on www.bazaarvoice.com