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6 “Compelling” Reasons A Blog Should Be The Center Of Any Social Content Strategy

Despite the many business benefits of blogging , it remains an underutilized tactic.

Recent research shows – that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.

Tom Pick – presents six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts:


#1. Search engine optimization (SEO)

#2. Fresh content

#3. Flexibility

#4. Ownership

#5. Leads

#6. Content that makes all other tactics more effective


”Companies that blog have 79% more Twitter followers than those that don’t…The relationship between blogging and Twitter followers is particularly strong for small businesses…small businesses that blog on average have 102% more Twitter followers than those who don’t.” [Hubspot]

Given all of these benefits, why have so many firms still not embraced blogging?



By Tom Pick

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1 Comment

  1. Definitely i agree with you on this

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