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What Does A Klout Score Mean? Pros And Cons Of Measuring Influence

What’s The Meaning of a Klout Score?The Pros and Cons of How Social Influence is Measured…

Should you or shouldn’t you use Klout?

In the end, it’s up to you to decide, but should you go ahead with it, remember to take everything with a grain of salt.

Any single metric will only give you a hazy idea of how you’re doing online, so it would be best to have other means of monitoring your social media metrics and use your score to complement your findings.

Klout, however, is definitely here to stay, as its recent announcement of new funding would indicate, so as brands and marketers, we have to continuously adapt with the tools that exist, and utilize the good aspects and filter out the bad that any “score” provides us.

Neal Schaffer – – suggests that the problem doesn’t lie with any one of these systems:

The problem of measuring social media influence lies with either;

1) users who take their Klout score too seriously or 2) companies who make decisions based purely on one metric.

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