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The Future Of Paid Search – Google, Bing & Beyond #Infographic

Paid search has cemented itself as a highly viable, cost effective marketing channel. Worldwide, paid search a $34 billion industry.

Facts and Stats:

»« By 2016, paid search is expected to grow by 75% to become a $61.1 billion industry
»« Since 2006, the amount spent on paid search has increased by 250%
»« Google Adwords has a declining return on investment (ROI), down 12% as of 1/2011
»« Bing & Yahoo Advertising has an increasing return on investment (ROI), up 10% as of 1/2011
Paid search is currently bigger than radio, outdoor and cinema advertising
»« The average cost per click is up 11% (year over year) for Google, and 4% for Bing

See on blog.kissmetrics.com



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