There are just so many darn social sharing buttons these days, and content marketing is more important than ever. As a user, it has created a moment of decision of choosing which channel to share a particular news story, or cute video.
The goal is to have as many network peers see the content, enjoy it, and re-share. There’s no shame in admitting gratification in people liking something you share.
As a Marketer, its important to help users make this decision easily, and also ensure that your content is shared with the appropriate audience on the right channels.
This Infographic by The Search Agents – http://bit.ly/KBCg9O , takes a closer look at the different social sharing buttons, how they work, who their target audience is and the kinds of content that will be most effective when shared via these tools.
Your mileage may vary, but this is a very useful one-stop resource for brands looking to get the biggest bang from their social sharing buttons. Just remember: when it comes to user options, less is always more.
Pick the best three or four buttons for your site and leave it at that.
See on www.thesearchagents.com