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Social Business: Where It’s Been & Where It’s Going

“Chasing the past, I stumbled into the future”. – T A Sachs I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).”

David Armano discusses in this post the merits of looking back on the social computing trends of the last decade, before looking forward:

#1. Digital: The Interactive Revolution

The digital revolution initially begun by replacing the analogue world. Digital began seeping into personal and professional lives and organizations, businesses and industries had to evolve along with it

#2. Digital Media: Information Goes Online

The “corporate” Website was born—essentially a glorified brochure for your organization however the business world began to wake up to the fact that not being on the Web was perhaps risking being irrelevant.

#3. Digital Business: The Transactional Era

Digital had become not only interactive and informational, but it became transactional—offering organizations new ways to connect with customers or even employees (intranets).

#4. Social: The Human Web

The word social becomes key during this era, because we begin to shift behavior during this phase. No longer are we just interfacing with digital systems (human to computer) but we begin to interface directly with each other (human to human).

#5. Social Media: Global, Local, Mobile Connectivity At Scale

Today, we live and interact with a digital world which is not only about finding information but is about being “connected”.

Networks now drive much of the Web’s traffic as billions of people share links and opinions about the world around them.

#6. Social Business: Connected, Adaptive & Intelligent

The reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business. Not unlike how digital media evolved into digital business—social business takes the foundation of social media and begins to build new economic models on top of it.

Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of “social business”.

#7. Winners & Losers: Navigating Today And Tomorrow’s World

Today digital has become embedded into the lives of millions of people and a generation who has never known life before it pours into our workforce and gradually rises in the ranks.

We are now in a social-digital environment where things increasingly move in real time.

Tomorrow’s business models must not only be able to adapt to change, they must help drive that change.

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