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Seven Principles Of Content Marketing

Now that we’ve all agreed that “Content is King (Again),” maybe it is time to think about some easy-to-follow tenets. 

#1. Follow a 70/30 Rule – 70% of content curated, 30% branded

#2. All content should be Shareworthy

#3. All content should benefit SEO

#4. All content should be digestible

#5. Content should be channel optimized

#6. Earned Media (MSM or fan-generated) is the best media

#7. Paid Promotion

Original Article – 

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