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Metrics That Matter – Metrics Therapy- Details, Dashboards And Diligence

In today’s competitive environment, with numerous social applications and ways to engage clients, retailers must utilize metrics to stay in the race.

While each retailer may have a unique strategy to analyze their success with metrics, the new Metrics Therapy — Details, Dashboards and Diligence Whitepaper – [PDF] by the e-tailing group Baynote –  – reveals just how successfully companies are integrating these finds into their marketing strategies.

Overall, the Report revealed that while the overwhelming majority of retailers view analytics evaluation as the number one factor in customer retention and loyalty [93%], their use of metrics is still a big work in progress. 


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