There has never been a greater level of marketing clutter. Yankelovich Consumer Research charts that we’ve gone from being exposed to about 500 marketing messages a day back in the 1970s to as many as 5,000 a day today.
So we marketers are interrupting consumers more, but with fewer meaningful things to say. Professor Youngme Moon characterizes this dynamic in her business book, Different:
“Today we have more of everything. More brands. More products. More choices. But it all just feels like more of the same. A great big blur of similarity.
And most companies are stuck on a competitive treadmill, competing like crazy trying to keep up with each other. But this only makes them just like everyone else.”
See on tomfishburne.com