Last week I uncovered a study that showed links from a Google+ Page have a significant effective on your search rankings.
Well it seems that Google isn’t just taking notice of links on it’s own platform when it comes to Social Media signals.
Branded3.com – http://bit.ly/L6xllo – used their award-winning petition website, Twitition, with over 1.4 million Twitter followers, 7.6 million signatures on over 198,000 petitions as a base for their recent study.
>>Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter
>>The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets
>>After 5,000 tweets the average ranking of URLs improves considerably
>>URLs receiving over 7,500 tweets almost always rank inside the top 5 results
>>Average rankings are heavily correlated to the number of tweets about each URL
Impact On Brands
Brands need to be encouraging users to retweet links to commercial pages as part of their social media campaigns, in order to take advantage of the increased rankings that this strategy can deliver.
SEO benefits can help tie social media activity to revenue figures and encourage further investment in the channel.
What This Means For Brands
Most brands understand the need for social engagement but relatively few have plans in place to actively encourage users to share links to their primary commercial pages.
Now that the correlation between tweets and rankings has been demonstrated – http://bit.ly/L6yw4i [Report PDF] brands need to develop strategies to build more social engagement using tactics such as ‘retweet to enter’ style competitions, and other innovative social media ideas designed to encourage customers and fans to share commercial pages and help improve rankings.
See on seanclark.com