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Facebook vs. LinkedIn – 10 B2B Marketing Resources + #Infographic

LinkedIn? Facebook? Which is better for B2B marketing? To help you make an informed decision, here are 10 resources making a case for each platform.  

Unbounce and Bop Design have created a new Infographic that shows the strengths of both social media sites. Facebook is the most popular site, but Linkedin is more focused on professional content.

If you’re looking for a place to do B2B, LinkedIn is the place to go. Not only can you create new connections, but in comparison to other social media sites, its four times better for B2B leads and almost three times more effective for generating new business leads.

Some stats:

»» 61% of LinkedIn users use it for industry networking; 55% use it for networking with co-workers 

»» 55 million. Number of LinkedIn users in the US; 22.5 million are aged 35-64

»» 326 million. Number of minutes spent on LinkedIn each month by US users

»» 155 million. Number of Facebook users in the US; 51 million aged 35-64

»» 41% of people marketing on Facebook got a customer this way

Thought leadership is the top use for social media among B2B marketers

Ultimately there are benefits to having a presence on Facebook and other sites too.

Original Article 

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