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B2B Marketers: 53% Will Be “Intensely Engaged” In Social Media Marketing By 2013

Social Media is Now Mainstream for B2B Marketers, and a new Study from BtoB looks at the demand for LinkedIn, Facebook, and Twitter — and how Marketers are using each platform effectively.

The Study – http://bit.ly/JHXg0U – also looks at which traditional marketing channels are receiving smaller allocations as money is increasingly directed toward social efforts.

In 2012, nearly one-third (32%) of marketers are “very” or “fully” engaged in social marketing, up significantly from 21% back in 2011.

By 2013, 97% of marketers will be involved with social media to some degree, while the majority (53%) will be “intensely engaged” in social media marketing.

What are the most-used channels for B2B marketers using social mediahttp://bit.ly/JHXzc3 

LinkedIn (83%); Twitter (80%); Facebook (79%);
YouTube (60%); Blogging (50%)

The story changed when respondents were asked which channels were most important for their social media efforts:

LinkedIn remained in the lead with 30%, but Blogging came in second (20%) followed closely by Facebook (19%) and Twitter (16%).

How much of traditional media spending is being allocated toward social media marketing?

Nearly three-quarters of Marketers are moving “as much as 10%” of their traditional media budget allocations toward social, according to BtoB. And a majority of Marketers (56%) are moving marketing dollars from paid search into social marketing.

The main obstacles to social media marketing included:

#Lack of resources (70%)
#Poorly defined success metrics (57%)
#Lack of knowledge about social media” (44%)
management resistance (22%)

Original Posthttp://bit.ly/JHXzc3 

See on therealtimereport.com



2 Comments

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  2. […] the original post: B2B Marketers: 53% Will Be “Intensely Engaged” In Social Media … Categories: Comentário, Marketing, Media · Tags: facebook, linked, mainstream, Media, […]

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