Those who work in advertising often wonder if they live in a sort of bubble.
According to a study commissioned by San Francisco-based advertising agency Heat and conducted this past March by iThink, which found that people who work in advertising and marketing are worlds apart from the “normal” people when it comes to how they use social media and how they view social media marketing.
By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties.
And the study also seems to suggest that the Mad Men stereotypes aren’t off the mark: Subjects were also asked about how they act at office holiday parties, and it appears that people who work in advertising are more likely to puke from drinking too much (37% vs. 9% of the general public); do drugs (26% vs. 3% of the general public); and hook up with a coworker (26% vs. 8% of the general public).
If you work in advertising, these results likely aren’t surprising to you.
See on www.fastcocreate.com