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5 LinkedIn Features With Major B2B Marketing Potential That You Might Be Missing

In a recent study of 5,000 B2B and B2C Businesses, HubSpot found that LinkedIn was 277% more effective for lead generation than Facebook and Twitter, with a whopping conversion rate of 2.74%.

This under-utilized tool is offering businesses the opportunity to generate real results, but many organizations aren’t using the network to its full potential.

The following are five tools within the LinkedIn Community that businesses aren’t using to their full advantage: 

1. Products & Services Tab

This tool allows a business to naturally feature a business’ products and services

2. Products & Services Target Audience Variations

Another component of the Products & Services tab is the ability to create variations of this page to target specific personas

3. Status Updates

Many marketers are not yet investing time into using status updates on LinkedIn, even though the opportunity to do so is a major contributor to the strength that this channel can provide to your marketing.

4. Company Page Statistics

As you use your company page more and more, you should be measuring engagement, as well as tracking who is visiting your page.

5. LinkedIn Ads

LinkedIn has a self-service ad product that you can use to target specific personas and drive visitors to a landing page on your website.

LinkedIn’s variety of useful tools makes it a fantastic channel for B2B marketing and an effective way to drive better business results. Keep experimenting and see how much value you can get out of it for your company.

Download Hubspot’s Ebook Written by Five LinkedIn Experts

Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn 

With this ebook, you will learn how to:

1. Build Your LinkedIn Foundation, by Stephanie Sammons
2. Grow Your LinkedIn Network, by Jan Vermeiren
3. Use LinkedIn to Market Business, by Neal Schaffer
4. Use LinkedIn to Market Yourself, by Lewis Howes
5. Measure the Return-on-Investment (ROI) of Your Efforts, by Rebecca Corliss

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