Consumers have eagerly transitioned to tablets since the technology was released just a few years ago. Now, tablet users are not only growing in size, they are also shopping online more—a shift that has altered consumer interaction with retailers.
Here we take a look at why tablet users today promise to be the most valuable retail consumers.
Tablet users prefer to use tablets at home, an environment where they’re more likely to buy.
According to an eMarketer report, tablets will be adopted even more quickly in the U.S. than smartphones. By 2014, more than one-third of U.S. Internet users will have tablets, meaning now’s the time for retailers to be looking toward the mobile shopping experience.
Milo makes one key recommendation for retailers: 31% of tablet users compare prices on their device before purchasing in a brick-and-mortar store. This trend means even retailers not specializing in e-commerce should be sure to optimize their stock for tablet shoppers.