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What Makes a Great Tweet?

At last count, Twitter had half a billion registered users who together generate some 175 million tweets a day. New accounts are being added at a rate of 11 per second.

Just how valuable are these proliferating 140-character messages?

The Researchers discovered some usefull tips for keeping your followers engaged: 

Be clear, not cryptic or insidery.

Don’t overuse hashtags, and don’t retweet one-on-one conversations

“The key is to be aware of one’s audience and how different people’s values may differ,” says Paul André, one of the researchers.

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