The Rising Power of Visual Content
The speed of change in social media is intimidating but certain trends emerge that can help guide marketers as they continue to promote their brands and seek to optimize their social presence.
Over the past few months the importance of visual content has reached an explosive level with all platforms showing impact in different ways.
VISUAL IMPACT ON SOCIAL MEDIA
As companies continue to look to social media to help humanize their brands, there are more and more opportunities emerging with the launch of new platforms and updates to existing ones.
NOV 2011 Google+ launches brand pages
DEC 2011 Twitter releases brand pages
DEC 2011 Pinterest breaks into top social networks MAR 2012 Facebook Timeline transition for brands 2.
These Slides show examples from G+; Twitter; Facebook; with emphasis on Pinterest