Consumers are increasingly demanding that websites allow them to use their Facebook/Twitter/Google+ social login details and how it is likely to be a major impact in influencing social transactions going forward.
Here in this Infographic – http://bit.ly/IN1F1K – is evidence that utilising social log-in could very well translate to increased sales, or, at least fewer “shopping cart disruptions.”
As Monetate – http://bit.ly/GBXWkG – reminds us: “Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest.
Consider social login and social sharing to increase conversion, engagement and other metrics.”
See on monetate.com