In the history of social networks, never has a service risen so far, so fast; and never has a social network started to deliver lucrative customers to business so quickly.
The most successful brands on Pinterest have really understood the importance of building up a human connection with their customer base.
They have worked hard to understand why users value Pinterest, and to align their Pinterest presence with that value proposition: whether it be a large brand that is prepared to sponsor people to make their Pinterest dreams a reality, or a small startup using the site to create a global identity, they know that people value Pinterest as a place to find inspiration.
1) Be a magazine, not a brochure!
2) Share and share alike
3) Use Pinterest’s new features to create a look and feel that reflects your brand
4 ) Create “sharing moments” with your brand’s Pinterest followers
5) As with all social media – be a good conversationalist
http://www.tamba.co.uk/blog/loyal-customers-who-spend-more-invest-in-pinterest-tamba-kay-hammond as the source
See on www.tamba.co.uk