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In Peer Reviews We Trust: Consumer Reviews vs. Other Ad Tactics /

Consumer confidence in advertising has been swiftly shifting over the past 5 years.

7 in 10 Internet users now trust brand websites and consumer opinions over traditional forms of marketing and advertising.

This Infographic by Flowtown  – – visually depicts these findings:

That more users are likely to trust website and consumer opinion than editorial content, brand sponsorships, TV and magazine ads, according to the “Global Online Survey – ” by Nielsen

This means that Consumers rely more on word-of-mouth in decision-making processes and less on traditional forms of advertising.

This may force advertisers to use a more realistic form of messaging.


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