Consumer confidence in advertising has been swiftly shifting over the past 5 years.
7 in 10 Internet users now trust brand websites and consumer opinions over traditional forms of marketing and advertising.
That more users are likely to trust website and consumer opinion than editorial content, brand sponsorships, TV and magazine ads, according to the “Global Online Survey – http://bit.ly/H5pvFk ” by Nielsen
This means that Consumers rely more on word-of-mouth in decision-making processes and less on traditional forms of advertising.
This may force advertisers to use a more realistic form of messaging.