Learn about the content marketing opportunities and the challenges businesses are facing in adapting to the next generation of digital consumers.
Content marketing has seen a meteoric rise over the last few years, not only as a leading inbound marketing strategy, but also as a new approach to online marketing in a post-Panda update world, where social media plays an increasingly important role in consumer decisions.
Investing in Content Marketing
According to this Infographic by Alinean – http://bit.ly/HjKWng on content marketing, budgets are expected to increase. On average, 26% of marketing budgets are spent on content marketing. In 2012, corporate investment in content marketing is expected to increase by a staggering 51%.