Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing.
Step 1: What do you want to achieve?
A more specific objective for your content strategy will allow you to create more specific and meaningful content. Define the purpose of the content as specifically as possible.
Step 2: Who do you want to reach?
Again, as specificall as possible, is the key to a solid content strategy
Step 3: Identify triggers
An event or motivation triggers the initiation of a search
Step 4: What is the editorial strategy?
One of the biggest keys to success
Consider the tone, values, and voice of your content
Step 5: What content should you create?
The content creation plan should include the themes, messages, and topics
Also consider the action that you want someone to take as a result of engaging with your content
Step 6: What forms should your content take?
Should the content be a white paper/ebook/download, a video, photos, infographics, a slideshow, articles, blog posts, webinars, or live chats?
Based on your objectives, a landscape analysis, and knowledge of your target audience, determine the most appropriate and achievable forms for your content.
Step 7: How do you make it better and more creative?
Brainstorm positioning, titles, partners, and execution to make your content really stand out
Step 8: How will the content be created?
Decide who, what, and when
Step 9: How will the content be promoted or syndicated?
Paid, earned, and owned media outlets are a part of the mix
Taking the time to build a strategic content plan is vital in a digital world where we’re bombarded by content.