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9 Steps To Building A Content Marketing Strategy

Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing.

Regardless of what you’re trying to achieve, creating a strategic plan is important to your success 

Step 1: What do you want to achieve?

A more specific objective for your content strategy will allow you to create more specific and meaningful content. Define the purpose of the content as specifically as possible.

Step 2: Who do you want to reach?

Again, as specificall as possible, is the key to a solid content strategy

Step 3: Identify triggers

An event or motivation triggers the initiation of a search

Step 4: What is the editorial strategy?

One of the biggest keys to success

Consider the tone, values, and voice of your content

Step 5: What content should you create?

The content creation plan should include the themes, messages, and topics

Also consider the action that you want someone to take as a result of engaging with your content

Step 6: What forms should your content take?

Should the content be a white paper/ebook/download, a video, photos, infographics, a slideshow, articles, blog posts, webinars, or live chats?

Based on your objectives, a landscape analysis, and knowledge of your target audience, determine the most appropriate and achievable forms for your content.

Step 7: How do you make it better and more creative?

Brainstorm positioning, titles, partners, and execution to make your content really stand out

Step 8: How will the content be created?

Decide who, what, and when

Step 9: How will the content be promoted or syndicated?

Paid, earned, and owned media outlets are a part of the mix

Taking the time to build a strategic content plan is vital in a digital world where we’re bombarded by content.

Ultimately, Krista Neher – – advocates being strategic to break through the clutter and drive real results.


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