Content is King, you hear it everywhere. It’s the most overused marketing phrase of 2012.
But exactly why is content so important to your marketing program?
Turns out Google has had a heavy hand in this trend (surprise, surprise).
1. Google Panda
Panda is an ongoing filter that weeds out web pages with poor, superficial content that were previously ranked highly for popular keywords.
2. Fresh Content Ranks Higher
In other words, a blog post you wrote yesterday will have a greater chance of ranking higher than a two-year old web page on the same topic.
3. Link Spam Penalties
Like Google Panda, link spam penalties will hurt those who are manipulating the system. Conversely, sites with good quality content and natural “editorial” links that have been built up over time, will increase their Google rankings.
4. (Not Provided) in Your Analytics Reports
Marketers now have less access to free organic search keyword data. This makes it more difficult to target specific keywords and encourages them to cover all the bases with a bigger content footprint.
5. Over Optimization Penalty
If you’re producing good quality content but don’t have the time or budget to pull out all the SEO tricks, you’ll like this one.
6. The Rise of Social Content Sharing
Web pages are created to be read by people.
If your content resonates with your audience, it’ll get shared through social media.
When the search engines see that, they’ll reward you with higher rankings. Win-Win-Win-Win.
7. Rel = Author Support in Search Results
This means that for every piece of content that you create, you can take credit for it and have your picture show up next to the content in Google search results.