Have you ever dreamed of becoming one of the top blogs in your space?
Tip #1: Survey the Interests of Your Audience
Who are you trying to reach?
What types of content do these people most desire?
Here’s how to do this:
a. Create a simple survey using a tool like SurveyMonkey. http://svy.mk/I1vMms
b. Ask this question: “What question about _____ (your subject) do you most want answered?”
c. Ask your existing readers and fans on your social channels to take your survey
d. Then study the results
Tip #2: Spin Hot Topics Into Many Posts
Once you understand the interests of your target audience, you need a plan to create content that’s focused around popular subjects.
Here’s how to find different angles on the same topic:
a. Create a beginner’s guide
b. Address biggest misconceptions
c. Showcase how others are solving the problem (success stories)
d. Create a video
e. Appeal to different segments of your audience (like small businesses and then again for big brands)
Tip #3: Leverage the Power of Multiple Authors
Here are some benefits of having many authors write for your blog:
a. Your site appears to have more prominence because it’s not all about you
b. You don’t have to do all the work yourself
c. You gain fresh voices and can develop new spins on topics
d. Often authors will promote the content they write for you
e. You can establish strong alliances with contributing authors
Tip #4: Integrate Social Sharing
Empower people to effortlessly share your great blog post with their friends, fans and followers
Tip #5: Capture Emails
Nurture repeat visitors to your blog
Email is the most powerful tool for your blog and your business