A successful writing partnership requires a deep level of intimacy. A great content writer is a valuable partner that can reap big rewards for your business.
In order to work with clients one needs:
- To understand how they speak and think
- To challenge them on some of their ideas to build strong value arguments
- To make them work hard to find the story, because their idea may form a great starting point, but it might not be compelling enough to get their readers to act
- To get them to stand back and ask the question: Will my audience be interested in this? Does it address their pain points?
- And sometimes the need to educate them, because what they think is important might not be that interesting to their customers. It can be sensitive stuff.