Proof? Pinterest users spend an average 98 minutes on site per month, third only to Tumblr (2.5 hours) and Facebook (7 hours). Antidote? None.
Beyond the data, the company examines why Internet culture is so fascinated with pinning.
Digital hoarding has a lot to do with it.
Then there’s the issue of social media fatigue.
Is Pinterest just different enough from other social networks that it frees us from incessant updates and checkins?
Or has it just replaced one addiction with another — a sort of social media gateway drug?