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When Should Brands Tweet For The Greatest Reach? |

We want people to notice our tweets—to read and retweet them—whether they come from a personal Twitter account or that of a brand.

It’s not a one-size-fits-all answer. You need the knowhow and the tools—

The subject and wording of a tweet is often (though not always) less important than its timing.

Time of day

According to data compiled by the marketing firm – , the most traffic on Twitter occurs from 9 to 11 a.m. ET and 1 to 3 p.m. ET. Research from HubSpot’s Dan Zarrella  –  [pdf]  found that the best time to tweet is 5 p.m. ET.

The takeaway: Spread your tweets out throughout the day with an emphasis on late afternoon.

KISSMetrics pulled data compiled by Zarrella to show the breakdown of tweets in the United States:

• 48% of tweets are from the East Coast;
• 33% of tweets are from the Central time zone;
• 14% are from the West Coast.
• Nearly 80% of the U.S. population is located in the Central and Eastern Time zones.

The takeaway: Think East Coast time.

Day of the week

According to Zarrella’s report “How to Get More Clicks on Twitter” –  – your Twitter links will get the most attention from your followers toward the end of the week and on weekends.

The takeaway: Don’t forget Friday, Saturday, and Sunday.


Tailoring your tweeting schedule is essential to reaching the greatest number of followers.

Here are 13 tools to help you: 

[An asterisk next to the description indicates it’s not free.]

By Matthew Royse – 


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