On April 5, M+R and NTEN will release their sixth annual eNonprofit Benchmarks Study. Check out this exclusive Infographic based on certain 2012 findings.
The study is based on primary research with 44 participating non-profits, including the AARP, American Red Cross, Human Rights Watch, Planned Parenthood and the World Wildlife Fund.
All of the non-profits covered fall under the categories of environmental, international, human rights, wildlife, animal welfare and other causes. The 2011 study can be downloaded here:
“The findings have become a standard that a non-profit can look at to see if it was a good year for online fundraising and advocacy, whose Facebook following grew more (international or environmental organizations) and the most important question: How do its numbers compare to other non-profits?”