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What’s a Facebook Like, Twitter Follower Worth to Brands? #Infographic

This Infographic explains how much a tweet or a Facebook post is worth to brands.

In early December, Clickz discovered an email from Twitter to its advertisers that put a price on followers. It claimed that to brands, a follower is worth about $2.50 a pop.

Based off of this claim and recent research, Imbue Marketing – – has created an Infographic that shows just what shares, follows, Likes, and so forth are actually worth.

  • How following a brand can effect customers purchase intent.
  • What companies are saying about the effect of social media.
  • The value of Twitter and Facebook followers.
  • Average costs of acquiring Twitter and Facebook followers through promoted means.


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