It seems like everyone is jumping on the Pinterest bandwagon these days and creating boards of their favorite images.
Pinterest is creating a new type of online sharer, the social image curator.
This activity goes way beyond normal photo sharing that’s done on Flickr or Facebook.
Users are connecting with images to self-identify with their needs, wants and desires.
It’s important for marketers to understand this trend and learn from it in order to create and display images that users want to pin and share.
Visual Bookmarking and Storytelling
The truth is Pinterest gives users a care-free way of categorizing content on their terms.
Finding and consuming information is much easier and quicker when it’s in a visual format.
Those creative illustrations combine information with compelling graphics (hence the name) to create perfect vehicles for storytelling.
Developing a Visual Content Strategy
Professionals in marketing, PR and social media functions not only need to quickly learn how to curate images for business-branded accounts, they need to think about content marketing in the visual sense. That means developing a visual strategy for blog posts, white papers, research insights, and other collateral produced for external consumption.
Visual Content Drives Traffic
Start inserting URLs into your images to seamlessly create digital pathways to destination sites. In doing so, you may boost your SEO rankings in the process on sites that follow directives for links. (Note: Pinterest has implemented a “no follow” rule on their site.) While the majority of images on many sites represent consumer goods, there’s also plenty of opportunity to drive interested buyers of B2B services through imagery as well.
By Tony Obregon