Social Science is the study of society and human behaviors.
As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, et al.
After all, everything comes down to people.
Think about your current social media, mobile, or web strategy for a moment:Do you even know who you’re trying to reach?Do you know what customers or stakeholders expect or the challenges they face?Are you familiar with how they connect and communicate and why?Lastly, do you understand the journey they take to make decisions?In the Pivot Study – http://bit.ly/yR48yb – The State of Social Marketing 2011 – 2012 – conducted in 2011, brand managers and marketers were asked if they had a clear picture of who their Social Consumer is. Download Entire Study here: http://bit.ly/ADkwlR An astounding 77% said yes.
Once you listen, not monitor, but truly listen to customer activity and observe online behavior, you cannot help but feel both empathy and harmony.
Empathy is the secret ingredient in what I refer to as the ART of Engagement.
It is the source of inspiring desired Actions, Reactions, and Transactions that means something to all those involved in commerce and relationship models.
The answers lie in intelligence and empathy.
Leadership unfolds in how you translate what you learn and feel into appreciation and understanding of the state of customer sentiment and how that correlates to the state of customer relationships.
Then and only then, can you imagine and eventually articulate a new vision for what customer relationships and experiences should and will look like and lead the organization in a new and promising direction.
Read entire post here: http://bit.ly/zYeZDh By Brian Solis – http://bit.ly/w1AGy8
Social Media Is About Social Science Not Technology
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them
The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis 7 items with important business value: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing
The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.
Compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.
This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.