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Marketing Via Aggregation, Filtering and Curation – Tools and Resources


By Tony Karrer – http://bit.ly/zAOrmR @tonykarrer
This great graphic and post on the Information Overload Paradox: http://bit.ly/yMsTYT 
The post talks about the issue of overload:
“I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day.”
And talks to where they perceive to be the real opportunity:
“The real opportunity here, in my opinion, is to create – and curate – the best content focused on one specific area frequently enough that you become the one brand that consumers look to for this information.”
Let’s assume that you believe that to be true and you want to essentially become a publisher of the best content focused on a specific topic.
How do you do it and what tools are available to you?
And let’s also assume that you don’t really have enough time to create that content – but you still want to be considered a thought leader in the space.
How do you do this in a time-efficient manner?
The answer is that you need to make smart use of:  http://bit.ly/wzvol8 
I have also made a PDF of this wonderful resource:  http://bit.ly/zFs0yq 
I also recommend reading the comments.
Via www.aggregage.com



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