A great deal of that information comes from the eyes but our other senses transmit a large amount of information to our brains as well.
Consciously our brains can at most take in 40 bits of information every second. That means that 99.99% of the information that we take in shapes our decisions subconsciously.
In order to successfully impact the 40 bits of conscious information that the social customer takes in, you have to craft content and messages grab attention, engage the emotions, and are retained in the memory.
How To Create Effectiveness
- Effective content that grabs a consumer’s Attention and is Engaging creates Awareness
- Effective content that grabs a consumer’s Attention and is Memorable becomes a Novelty
- Effective content that is Memorable and Engaging leads to intent to Purchase
The key word in all of these scenarios is Effectiveness.
So what is it that creates Effectiveness?
Context is defined as the interrelated conditions in which something exists or occurs. With this definition in mind you begin that understand social effectiveness is multifaceted.
The context of your message includes:
- Online Activity
Neuroscience teaches of the in order to have an impact on the social consumer you must craft messages that gain attention, engage the emotions, and are memorable in an effective manner.
While you may have a creative message much more is need if you are the reach the 40 bit of consciousness that consumer have to receive your message.