The new Facebook Timeline format will officially be applied to all business pages at the end of March, but some are already experimenting with the feature.
Also offering a great opportunity for brands and companies to tell their story in a more authentic, visually compelling, and streamlined way.
Provides a megaphone
- Content marketing is all about storytelling, and the timeline allows businesses to share some of their history (including historic photos, documents, and company milestones) with the public in a way they might not have done before.
Levels the playing field
- This new focus on storytelling opens the doors for more companies and brands to engage with their customers and reach new ones through Facebook.
- For companies with interesting personal histories and backgrounds, Timeline allows that story to be brought to life in a succinct and visually interesting way.
Not sure where to begin?
Here are 5 new features that businesses can use to tell their story through the new Facebook Timeline, and examples of a few companies already doing a great job. http://bit.ly/z2Ysio