While the benefits of targeted Facebook advertising campaigns have become clear to savvy agencies and brands across the globe, the industry is now turning its focus to Twitter.
This is part of an effort to increase ad revenues and monetise its estimated 150m active users.
One of the key benefits Promoted Tweets offers is targeting – brands can target ads at their followers and users who may share similar interests.
However it’s probably fair to say that marketers still need to be persuaded of the benefits of Twitter’s ad formats.
As ever, the focus remains squarely on ROI and measuring campaign success.
AlchemySocial – http://bit.ly/H2y55U – have pulled together this Infographic – http://bit.ly/H2xW2g – to help demystify the world of Twitter advertising and provide some clarity around the new functionality – such as enhanced pages and geographical targeting – and how you can use these tools in your campaign planning.