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Designing The Perfect Call To Action – #Infographic

Litmus – – have prepared this interesting Infographic about to boost the results from your email campaigns.
Every email you send should have a purpose, and that purpose should be reflected in the call to action (CTA).If you’re not sure what your call to action should be, ask yourself the following questions:“What do I want the recipient to do?”“How will they know how to do it?”“What’s the benefit to them?”Paired with the tips from this infographic, the answers to these questions can help you optimize your email design and reach your goals!
And that because of image-blocking features on most email programs, make sure that you use what they call a “bulletproof” button by combine HTML and background codes so that the button will be visible when images are enabled.Written by Justine JordanDownload – 

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