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Creating A Useful 404 Page For Your Site

By Lisa Barone – @LisaBarone
The 404 page on your Web site is what a customer sees should they click on a broken link, mistype something or simply try to access a page or information on your site that doesn’t exist.
The 404 page you create for your audience is your chance to put that customer back on the right path, to give them some options, and to, occasionally, make the situation a little less scary by making fun of it. But you can only do that if you take the time to create a custom 404 page.
One that doesn’t look nearly as terrifying as this: 

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