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Bad News For Social Media ROI Skeptics: Study |

A new study shows that the most social-savvy companies are using social engagement to expand marketshare, generate more sales leads and more efficiently hone their marketing message.

The Study – [pdf], conducted by Austin-based PulsePoint Group – – and The Economist Intelligence Unit, says companies that fully embrace social engagement are seeing “four times greater business impact  – ” than their less socially engaged peers.

How exactly was that measured?

PulsePoint looked at the effect of those companies who actively engage with employees, customers, partners, and other stakeholders “in meaningful conversations – enabled by social technologies – so that both parties benefit.

This mutual exchange of value is not just about products but about useful information that builds commonality of interests and a sense of trust.”

Key findings 


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