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A “Digital Ocean” Model for Keeping Your Content on Course

By Andy McCartney – @iMCCmarketing
Understanding the digital locations of target audiences is becoming a standard step in the creation of a digital plan, but many are overlooking the intentions of their online audiences, and aren’t adapting their content accordingly.
We know that every content plan needs to start with a prime objective. 
So the next challenge is how to stay on course with your targeted audience.
This is where the analogy of the “digital ocean” can be helpful.
Ask yourself what digital mechanisms and places they would rely on to identify, research, and evaluate their choices.
What is the likely journey they would take on the way to selecting your product, service, or offering? 

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