Sorry, no tweets could be loaded.
Subscribe to Twitter

9 Ingredients For A Successful Marketing Program

Creating a successful marketing program that drives lead generation is a mix of the right ingredients. Use too much of one thing, and your entire recipe may fail.

From the pros at Marketo, here are the ingredients – – you need for a marketing program that delivers demand generating results.

1. Target Line of Business:

2. Target Role:

3. Types of Programs:

4. Types of Offers:

5. Timing:

6. Billing Terms:

7. Categories:

8. The Long Tail:

9. Time to Revenue:

Next time you begin planning a new marketing program, take out this recipe, and check off each ingredient to cook up a demand generating marketing program that takes the cake!

By Monika Jansen – 


Leave a Reply