The landscape of local search can be confusing, especially for small business owners with little or no time to navigate through it. Local search is different from general organic search in more than a few ways.
Some of the differences are:
The lack of a market leader that dominates the space
Multiple types of local search platforms
Different ways searchers use those platforms
Rules that bend easier
Rapid market share changes due to distribution partnership changes
These differences can make it very hard for small businesses to decide where to invest their Internet marketing budget, and what to expect from local search in general.
Here are 5 things you need to do to make the best out of local search:
1. Keep Your Online Business Information Accurate And Up-To-Date
2. Make Your Website The Best It Can Be
3. Be Ubiquitous
4) Make Local Profiles Represent Your Company Impressively
5.) Get Reviews