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12 Most Important Reasons to Love Klout

By Mark Schaefer – @markwschaefer
Many people hate Klout. Scratch that. Many people LOATHE Klout.
And for good reason.
The company that purports to measure your level of influence draws howls of indignation at the very idea of being rated in a public way, let alone represent “The Standard for Influence.” Klout’s PR miscues and well-publicized examples of people gaming this social scoring system just add fuel to the fire.
But after studying this emerging social influence trend for more than a year to research my new book Return On Influence, I’m convinced they are on to something.
Here are 12 reasons to take a second look at Klout and “social scoring”: 

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